The Good Ally

A guided anti-racism journey from bystander to changemaker.

The Good Ally by Nova Reid out September 2021

I invite you to be courageous and get comfortable with being uncomfortable, because any discomfort you feel is temporary and pales in comparison to what Black people and non-Black people of colour often have to experience on a daily basis.


Are you ready?

Let’s get started, we have important work to do.


The Good Ally is an urgent call to arms to become better allies against racism and provides a thoughtful approach, centering collective healing, to do so.

It is a book for those against persistent racial injustice, hungry to expand their knowledge and understanding of systemic racism in Britain and beyond. It uncovers the roots of racism and its birthplace, anti-Blackness.

It is for those who not only want to be able to better recognise both subtle and overt forms of racism in action, to examine their powerful role in it, but who want to know what to do about it. The answer often lies within.

With a dose of self interrogation and a whole lot of courage, The Good Ally is the answer to ‘what next?’

The Good Ally by Nova Reid, out now

Praise for The Good Ally

This book is so compelling. I’m balancing between tears and pain and screaming, Preach it sister! Powerful. Necessary and Imbued in self care. Want to truly be an ally? Read this!

— Mars Lord, Abuela Doulas

Nova Reid is one of the most generous, open-hearted, energising writers working today. The Good Ally is a beautiful, bold and n0-BS guide to getting uncomfortable, digging deep and being fully human. It will be the best and hardest work you ever do. You will not regret it.

— Emma Gannon, Author

The Good Ally is quite brilliant. It is almost surgical, but vital surgery that saves and hopefully changes lives.

— Ed Gillespie, Director Greenpeace UK

About The Author

Nova Reid is an Activist, TED speaker and author, on a purpose-driven mission to improve racial justice, by helping people be the change they want to see by courageously unlearning their racism.

Nova uses her professional background in mental wellbeing to encourage meaningful change from the inside out and has worked with a variety of clients from global organisations to social justice charities and runs and online anti-racism academy; Becoming Anti-Racist with Nova Reid. Nova is an accomplished public speaker and in 2019 was headhunted to deliver a TEDx talk about racial microaggressions in Frankfurt, Germany, which was later selected to go onto the main TED site. In November 2020 Nova was invited to speak at Futurebook, and in the same month received a Social Impact Award at the Precious Awards. Nova regularly appears on BBC News, Sky News and BBC Radio as a media expert and in 2018 was invited to attend the Royal Wedding of the Duke and Duchess of Sussex to provide expert media commentary on race.  Nova is a passionate advocate for equity, collective healing and helping people use self-agency to role model change

Join me for “The Good Ally” Book Tour

07 September 2021

Allbright – Online Event

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14 September 2021

Guardian Live – Online Event

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01 October 2021

 In Conversation with David Harewood 

National Theatre –  Online Event

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15 October 2021

Cheltenham Literature Festival – Cheltenham

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26 October 2021

Talking Anti-Racism with Matthew Williams and Nova Reid

Cardiff University – Online Event

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30 October 2021

White Supremacy in the Global Context w/ Resmaa Menakem

Centre for Healing and Liberation- Online Event

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5 November 2021

Nova Reid in Conversation with Layla F. Saad

FANE Productions – Online Event

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15 February 2022 

Bristol Festival of Ideas  – Online Event

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For book related queries please contact Bird Literacy Agency.