Online Diversity in Business Course

“This is the most inclusive and robust education on inclusion and diversity that I’ve ever seen”

Effecting change, no matter how small can often feel overwhelming.

You can often feel paralysed by fear into not taking any action.

Fear of saying or doing the wrong thing.

Fear of tokenising,

Fear of causing office.

Feeling stuck by the fear of not knowing what the hell you are supposed to be doing or saying.

To help –  these online video masterclasses have been developed to provide virtual services so you can learn more about the power of diversity in the comfort of your own home and at your own pace and so you can feel supported along the way.

Diversity Matters Online, are video masterclass that are suitable for individual change makers and small business owners committed and ready to make some powerful changes in their business and beyond. (for those interested in bespoke one-to-one consultancy or in-person workshops please contact

Courses start from the equivalent of just £3.00 a day.

Is this for you?

This course is for you if you care about diversity beyond a tick box exercise.

This course is for you if you’re worried about tokenism and want to get it right

This course is for you if you want to provide a better service to current customers and attract and sustain a wider customer base.

This course is for you if you want to improve brand diversity but don’t know where to start

This course is for you want to be more inclusive but are fearful of getting things wrong and causing offence.

This course is for you if you want to be a better ally beyond business.

Nova Reid is a diversity awareness legend – Snap Photography Festival

Diversity Matters in Business – what’s the low down

So many businesses are getting diversity wrong and this is having a HUGE impact on brand credibility and a knock-on effect on sales. It’s also repelling customers.

Avoid getting it wrong and discover the power and true value of diversity in business beyond tokenism in this intensive online course.

What will you learn?

  • Learn what diversity is and why it matters, to tokenism.
  • Learn how to improve diversity from a genuine place
  • Learn how-how to better appeal to and create inclusive spaces for people in minority groups without capitalizing,
  • Have the knowledge to take immediate action to make your business an inclusive space for everyone
  • Understand cultural appropriation, subconscious bias,
  • Explore race, disability, LGBTQ+ inclusivity and understand positive action
  • Learn about intersectional diversity
  • Discover why consumers are spending more money with some brands and not others
  • learn what they are doing well and learn how to avoid making the mistakes of those that are tokenising.
  • Remove fear and feel confident knowing you are using the correct language. Learn what is and isn’t acceptable
  • By the end of the course, you will know the power of diversity and have tools to grow your business inclusively, be firm on your brand values, confident with inclusive language and a strong understanding of how to intentionally include and provide relevant services for ideal clients without tokenising them.
  • All this for the equivalent of just £3.00 a day at £595

“The course helps you get to the why, how to integrate diversity into your life and business, and the history behind it. It isn’t just surface level how to look less racist/any of the isms or phobics, it was how to analyze your life and business and make those changes from the inside out. It’s comprehensive and teaches you how to be more inclusive from a genuine place too” Jackie Conor Photography

Extra Value

  • 6 months course access to review and deepen your learning
  • Discussion forum and course support
  • Access to videos
  • Access to PDF course materials
  • Audio files
  • Be the first to find out about in-person workshops and early bird offers.
  • If you are a wedding business owner, you will also receive a complimentary 12-month listing on leading wedding platform and diversity leaders Catalyst directory worth £180 on completion of the course.

We already know there is a cost to not diversifying their business.

It’s been statistically reported and proven over and over again, that businesses are 35% more likely to be out-performed and out-sold by businesses competitors of their business is not diverse.

Consumers are more likely to engage with businesses and often pay more to brands and businesses who show up and engage with them and will disengage with those that don’t.

Not only is including diversity the right thing do, but diversity is good for and can completely transform businesses.

Are you ready to get started?



On receipt of payment you will be signed up to the diversity matters business course within 48 hours (Monday to Thursday). From the point of sale, you will have a 7 day cooling off period, (this is subject to the course content not being accessed beyond the welcome module), after which, all sales are final and no refunds can be given.

If you would like to pay in pre-agreed instalments or enquire about in-person training and workshops please contact


Diversity Matters in Business online courses are suitable for individuals. If you are a small-medium sized business with more than 3 staff or a corporation or would simply like to explore bespoke in-house consultancy and training please email: Looking for the white privilege/anti-racism course? Click here.

What others say

In less than 12 months, our diverse client base has grown by 20% as a direct result of prioritising diversity in our business.



About your host

Nova Reid is an advocate for equality and was recently nominated as a Positive Role Model for race equality and her diversity advocacy at the National Diversity Awards.

She is a certified NLP Life Coach specialising in mental well-being and frequent mentor at the Women of the World Festival London. She is regularly invited to provide frequent expert media commentary for BBC and Sky News on diversity matters.

Often described as inspirational, former professional actress Nova enjoys empowering others to reach their true potential and is a popular inspirational speaker providing keynote and training sessions. She is also Director of multi-award-winning wedding collective; Nu Bride and is a pioneer for encouraging diversity in media.

Using her professional background in mental health, with humility and humour she focuses on mindset and culture change and frequently educates on equality matters. She has taught over 300 people through masterclasses. With her unique and honest approach to diversity, she is often contacted by many well-known brands including and Lufthansa, to offer consultancy, training, produce campaigns and events, with inclusive diversity at the core